Improving Digital Experiences
Supporting better digital experiences for consumers across industries
TEAM
Periscopic
YEAR
2020
MY ROLE
Concept Development, Design Strategy, Visual Design
Summary
Project Overview
We delivered an engaging scrolling narrative with user-controlled animations that visually highlight key insights from Publicis Sapient’s Digital Life Index survey. This experience translates complex data from 9,300 global respondents into interactive, easy-to-navigate visuals, emphasizing trends in digital adoption across retail, health, and financial services. Visit the full project here.
My Contributions
As part of the Periscopic design team, I designed multiple sections, created keyframes and assets, and coordinated with the project animator to bring the scrollytelling experience to life. I was part of developing the overall narrative and data presentation methods, ensuring the data was visually compelling. I also helped determine the UX/UI elements, created conceptual sketches, and produced visual design compositions.
What We Created
Core components and features of the project
From Survey to Story
We transformed our client’s consumer survey data into a responsive scrolling narrative with animated charts that simplified key insights and presented them in clear, everyday language.
Playful and Purposeful
We embraced simplicity, abstracting the data to make it more digestible while still informative. To keep users engaged, we incorporated playful interactions—like stylized annotations and bold, 3D shapes that popped with color and energy.
How We Got There
A bit about the design process and my thinking
Design Strategy & Visual Design
Elevating Simplicity with Charm
The aim was to distill the comprehensive report into key takeaways and insights, offering users a glimpse of its value through engaging visuals. I played a key role in shaping the visual theme, ensuring each section was both clear and captivating, and delivering multiple sets of comps and refined keyframes to coordinate with the motion graphics team.
The client’s vibrant brand style gave us ample opportunities to add flair and creativity to the graphical elements. I also curated a set of icons that bridged both straightforward and abstract concepts, tying everything together with a cohesive, polished look.